Posts Tagged ‘celebrating originality’

Adidas Spray Painting Viral

May 19, 2008

I believe that videos should give something, and only then will they take off.
That something can be sheer entertainment, education, or information. But something.

Then, i saw on this clip on @chrisbrogan twitter feed, and then on his blog (http://www.chrisbrogan.com/viral-advertising-how-it-will-really-work/):

adidas.

Where Nike may tell you to push yourself to whatever *you* can do, Reebok makes you into a big machine, and And1 makes you into a large faceless basketball player, Adidas “celebrates originality”. They show, in this video, how a spray artist had to teach himself what methods work, and what doesn’t. It wasn’t handed to him on a silver platter. The companies that create the paints work together with the artists to give them what they want. While the artist may not be the most eloquent in his speech, his hands do all the all the talking.

According to Adidas, not everyone is an athlete. But everyone can be original.

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